The founders
This didn’t begin as a business idea. Shweta and Sachin were simply trying to make everyday eating feel easier, without constantly overthinking it. Dessert never quite fit; it was either too much or not worth it. So they started adjusting it for themselves, slowly finding versions that felt normal to have, not something to plan around. Over time, those versions became TenTen.
Why We Exist
We’re not here to make “healthy desserts.” We’re here to make desserts you’ll actually want, without overthinking them. Something that fits into your day, feels enough, and still tastes right. Yes, you’ll find no added sugar, clean ingredients, and better balance, but those aren’t the headlines. Taste is. If it doesn’t taste right, it doesn’t stay.
No added sugar
Higher protein, where it makes sense
Real ingredients, used with care
Low refined Carbs,
But those are not the headlines. Taste is. If it does not taste right, it does not stay.
The people who shaped this
TenTen grew with the people around it. Early customers who were honest, people who kept coming back, and those who didn’t. Every bit of feedback shaped what stayed and what changed. Over time, it became what it is today.
Why this matters
Most people aren’t trying to change everything. They’re just looking for small things that make the day feel a little better. When something fits easily into your routine and tastes good, you come back to it. That’s the space TenTen is built for.
Where we stand
We don’t believe in extremes. Not something to control too tightly, and not something to overdo. Somewhere in between feels more realistic, and that’s where we’re comfortable.
To our advisors, investors, mentors, partners, and well-wishers:
This journey is shaped by your trust and generosity.
Satyen Vyas
Investor. Advisor. Constant Support System.
A steady guiding force as we continue building TENTEN. With his wisdom and experience in building businesses from the ground up, he has continuously helped us navigate strategy, branding, business economics, sales channels, marketing, consumer understanding, and the many moving parts that come with building a brand from scratch.
More importantly, during uncertain and difficult phases, he stayed beside us with calmness, clarity, and conviction — helping us move forward with confidence when we needed it the most.
Friends of TenTen
The Earliest Believers.
These are friends who have stood by us through many chapters of our journey over the years.
They patiently listened to endless ideas, spent hours discussing possibilities with us, challenged our thinking, and often thought on our behalf about how to shape the brand and build something meaningful.
Many of them became early promoters of the cause and the brand — recommending us, bringing people to us, and supporting TENTEN as their own journey too. Some even went a step further and trusted us with their personal capital as investors.
Extended Team & Partners
The People Helping Shape The Journey.
To everyone who has collaborated with us across design, branding, operations, product, execution, and countless moving pieces behind the scenes — thank you.
You have helped shape not just the brand, but the way we think, build, and improve as we continue growing.
We are grateful to have people who genuinely care about helping us create something meaningful.
Investors
Thank You For Backing The Journey.
Thank you for believing in us while we are still building, learning, experimenting, and figuring things out every day.
Your support, encouragement and trust have given us the confidence to keep moving forward with conviction.
We deeply value the faith you have placed in us and hope to continue building something truly worthwhile together.
Family
The Ones Who Make This Possible.
Thank you for the patience, understanding, support, and sacrifices that come with being part of this journey alongside us.
For the family time we missed, the unpredictable days, the emotional ups and downs, and for constantly supporting us through it all.
You continue to be our inspiration, our grounding force, and a big reason why we keep building with heart and purpose.
A Little Something To Take with You
Not just something you order, but something you come back to